Making His Mark
Updated: Jul 11, 2025
Libby was said to be “a serious dude with a wicked sense of humor.”
Today, Mark Liberio, Xavier University Class of 1977, owns Tetra Media Group, a production company that specializes in on-site video production.
“I love what I’m doing, telling a company’s unique story and raising brand awareness.”
The slightly built 69 year old resident of Plano, Texas has no plans to retire from the company he first joined 16
years ago.
Click to check out Treta Media Group
Mark was born and raised in Geneva, New York, one of seven children in an Italian Catholic family. A graduate of Catholic elementary and high schools, he felt a natural pull toward Xavier, a Jesuit college in Cincinnati. And Mark had always wanted to go somewhere else.
“I found Xavier through my high school coach, who had attended X,” Mark recalls. “I didn’t even visit Xavier until after I’d been accepted. My first trip there was on a Greyhound bus.”
The transition to college wasn’t without its challenges.
“It was my first time away from home, and I was nervous,” he admits. “My Brockman Hall roommate never showed up so I had the room to myself. But the next three years I roomed with guys who would become lifelong friends.”
Libby, as everyone called him, was “the glue that kept us tight over the years. He was steady, honorable, and always calm,” remembers Tim Roberts of Indianapolis. Kentucky’s Chuck Bentley describes Mark as “a smilin’ skinny guy, but a studious, serious dude.” And Charlie Burns, now a felony criminal court judge in Chicago, fondly recalls Mark’s hidden humor and culinary talents. “Libby was fairly quiet, but he had a wicked sense of humor, especially with the women. And his red sauce? It took two days to make, but it was worth every minute.”
Mark majored in Communication Arts because of his interest in TV production. At the university’s TV Center he had to work with outdated studio cameras donated by local TV stations. But luckily industrial television was just catching on in the mid-70s and Xavier started getting calls from companies like Monsanto, Procter & Gamble, and Kroger.
Director of the TV Center, Professor Jay Adrick, put together a business plan with the students.
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“It was like a practicum,” Mark explains. “We got real-world experience, gained hands-on experience, earned a little money, and built our résumés. Jay then recommended me for a summer job at Monsanto after graduation. That job lasted three years and jump started my career in corporate video production.”
From Monsanto, Mark’s career took him to Dayton, Ohio, where he produced training videos for Ponderosa Steakhouses for 20 years. During this time, he married, had two children, and moved to Dallas in 1994 when the company relocated.
After Ponderosa reorganized in 2001, Mark faced a turning point. His position was eliminated, but he was allowed to keep the video equipment.
“They told me, ‘Work it off until it’s paid off,’” Mark says.
“I had done training videos, but I had to broaden what I did, so I started producing marketing videos. It was a risk, but I had to expand the services I offered. After a friend bugged me about this one company, I joined Tetra,” a video production company focused on marketing, employee training, and event content creation.
As Mark explains on his Blog, “Video storytelling has emerged as one of the most powerful tools for both businesses and non-profits. Incorporating video into the marketing strategy isn't just a trend—it's a way to forge deeper connections, inspire action, and build brand loyalty.”
From the Tetra highlight reel
"He is simply amazing,” said one client. “Works with you every bit of the way. Makes sure he understands the client's needs and works patiently towards it.”
Charles Wilkinson, managing partner of Bridge 2 Opportunities, concurs. "Mark consistently meets project objectives. He’s on budget, on time and the quality of the output makes you glad you chose him."
In 2014, Mark and co-owner Dan Donahue were selected by the Plano, TX Chamber of Commerce as the 2014 Small Business Persons of the Year.
When Dan and his wife decided to move to Colorado, Mark took over the Tetra Media Group.
Mark also has a new life partner in Vicki Cravens. The couple married in July of 2023.
His son, Matt, and daughter, Kim, have families of their own.
Today, as the sole owner of Tetra Media Group, Mark is living his dream. “I love what I do,” he says. “I’ve been able to combine creativity, business, and storytelling into a career that has been fulfilling and meaningful.”
And Mark has some advice for students in the Digital Innovation, Film and Television (DIFT) program, who are about to embark on their own career paths.
“Obviously, it's important to develop your skill set, whether that be directing, shooting, editing, sound, lighting, scriptwriting or all of the above, but it's equally important to learn the business side of this industry. Marketing, accounting, budgeting, managing assets, being able to pitch your idea - can all go a long way toward building a successful career in a very competitive field.”
If you’d like to reach “Libby,” you can email mark@TetraMediaGroup.com
or call 214-995-5141.
To comment on this article, email XU.DIFT@gmail.com
To suggest a classmate who should be profiled, email XU.DIFT@gmail.com with name(s) and contact information.
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